Little White Dress

Move Over LBD!

Is white the new black? I know how attached we all are to our LBD's but it's time for a fresh new start for the summer! try out this latest fashion trend: the LWD - also known as the little white dress!

Join the celebs and fashionistas with this years biggest trend and try out a LWD! Don't worry girls, this doesn't mean goodbye to the LBD, the little white dress is just a fun and less gloomy alternative to have in your wardrobe!

Because white is an automatic skin brightener, it works with every type of skin tone. 

Fashion Myth: White will wash me out/make me look pale. This is the exact opposite of the plain truth. Any contrast to stark white will automatically look darker. That's why tans are so accentuated when wearing white!

Want some funk in your little white dress? Add patterns or textures.

Rule 1 Sunset dress is the perfect LWD!

Sunset

White ribbed 'Sunset' skater dress

The white skater sweetheart neckline dress is a current favourite style among celebs such as Rihanna and The Saturdays.

Our Sunset dress is made of a soft stretch rib fabric with two shoulder straps with silver buckles which cross over at the back.  Easy to wear, loose fitting from under the busy, a flattering & stylish dress that looks great with platform heels and a tan! 

Spotted!

Celeb style!

Wearing the newest fashion trend! and looking amazing!

 From red carpet events to a night out on the town, LWDs are springing up everywhere.

Light, cute and feminine and you can dress it up or down. If there’s one key item to add to your wardrobe this summer it is the LWD

Amy Childs, Chloe Sims, Lauren Pope and Rihanna turning heads in there LWD's

Get celeb style with the Rule 1 Sunset dress! The perfect LWD!

rule1store.com

Grace

This Rule 1 Grace Dress is a chic fashion staple for your wardrobe, It's so versatile you could wear this to work or to a wedding. A fabulously elegant design, This bow-embellished jersey dress in a natural hue is the perfect choice for a day through to evening event. Wear yours with neutral platform pumps, a matching leather tote and chic up do for an effortless look with fashionable flair. Or add a splash of colour if you like to be bold!

Description

 Sleeveless soft grey-silver 'Grace' has a huge draped bow across the waist to give an elegant and flattering style. It's design & front seams create a feminine shape with soft fabric so you feel & look amazing!

This classy dress is perfect for a special occasion. Invisible zip in centre of back.

Spotted!

Amy Childs seen wearing a red version of the 'Grace' dress. This dress is on Amy Childs official website called 'verity'.

Get the look at rule1store.com

Celebrity News!

Get the latest celebrity gossip with Rule 1...

Nicola McLean’s exclusive new shoe range with Lemonade!

Cocktail glasses were filled at the Girls’s Day Out event this weekend in Edinburgh where Nicola McClean launched her spectacular shoe range with Lemonade. The range consists of dazzling crystal shoes in a range of colours, crystal sunglasses and crystal flip flops.

The ex glamour model from London was a contestant in the November 2008 edition of ITV's reality TV show I’m a celebrity get me out of here and she joined the Celebrity Big Brother house in January 2012. McClean has taken a positive step in her career into the fashion industry, releasing her ‘bling’ lemonade Spring Summer 2012 collection.

The glamorous range was launched by Nicola herself in the company of Peter Andre who also attended the fabulous GDO Edinburgh show. Huge crowds of fans waited to see the new range, which was an exciting Lemonade surprise for all of those attending. The Nicola McClean Lemonade range was a hot spot all day where you could browse and buy everything with Nicola at your side!

"I love sparkles and bling and I've been wearing Lemonade's crystal shoes on night's out for years, I even wore them in the CBB house!" says Nicola, "but I'm a Mum and I can't be in six inch heels all the time, which is why we came up with this range that includes glam flip flops for the daytime and sparkling heels for night time with everything in classic colours. The sunglasses are really fun and just something a bit different, I love them, they'll look fab glinting in the sunshine on holiday!"

Nicola's shoes and flip flops are available to pre order from www.lovelemonade.com and

www.mrsnicolamclean.com, sunglasses are available to purchase for immediate delivery.

‘Nicola Mclean by Lemonade’ Includes;

Nude Peep Toe Shoes with silver crystallised 6 inch heels - Price £99

Nude Peep Toe Shoes with gold crystallised 6 inch heels - Price £99

Black Peep Toe Shoes with silver crystallised 6 inch heels - Price £99

Black Peep Toe Shoes with gold crystallised 6 inch heels - Price £99

Crystallised Flip Flops available in Pink, Black, White and Beige - Price £25

Crystallised Sunglasses - Price £35 - £45

Spotted!

Amanda Holden wears crystal Encrusted 'Lemonade' shoes for Britain's Got Talent Final!

Rule 1 loves Lemonade! here's some great Rule1 and Lemonade matches!

Rule 1 So summer! Beautiful 'Butterfly' dress... with Nicola Mclean by Lemonade Crystal Sparkle Flip Flops in Gold.

Rule 1 Coral Waterfall dress... with Nicola Mclean by Lemonade Swarovski Crystal Link Sunglasses in Black & Rainbow.

Rule 1 Beautiful dusty pink elegant 'Rose' dress... with Nicola Mclean by Lemonade Crystal Champagne Shoes.

Rule 1 Stunning Summer pencil dress ~ 'Bella'... with Nicola Mclean by Lemonade Suede Crystal Peep Toe Shoes in Nude & Gold.

Rule 1 show stopping 'Millionaire' dress... with Nicola Mclean by Lemonade Suede Crystal Peep Toe Shoes in Black & Silver.

Many more great matches just go to rule1store.com and see the rest of the beautiful dresses!

On Trend! The Mullet Hem Dress!

Coral Waterfall

 The edgiest and most eye-catching trend of the season is definitely the mullet dress. What makes it stand out is the uneven hem which is short in the front and long in the back (hence the name), and the light fabric and sheer overlays make this dress a must have this season. It is the perfect weather- appropriate alternative to last season’s maxi dress or maxi skirt.The short front hem can show your figure and good stature whilst being elegant and the longer back can also satisfy your girly side with the romantic trailing.

Spotted! On the Catwalk!

New York Fashion Week Spring 2012

Fishtail dresses, jokingly referred to as mullet dresses for their short-in-front long-in-back hem, were another repeat trend for Spring 2012. From Vera Wang's futuristic cut-out dress to J. Mendel's faux-wrap numbers with showcasing bold contrast linings, designers are favouring the new artistic cut this season.

Pictured: Jenny Packham, Vera Wang, DKNY, J. Mendel

Style Spotter! 

Miley Cyrus

Singer Miley Cyrus pictured in stunning SS12 Jenny Packham at an event in Phoenix (Arizona) 

Miley Cyrus looked absolutely amazing in this orange creation from Jenny Packham’s SS12 collection. It’s nice to see Miley continue to channel her bohemian style, and the mullet hem really emphasises her lovely figure.

Cheryl Cole

Cheryl would look amazing in a bin bag, but slip her in a £25,000 specially designed Julien McDonald dress and she really does look stunning. 

Coral Waterfall

Set to be the colour of the summer! The show-stopping warm Coral Waterfall hem dress is perfect for a special event! 

Hem line at the front is just below the knee and cut longer at the back to create the desired 'waterfall' hem effect. A fitted top with sweetheart neckline, embellished with hand-sewn pink and black crystals. Fully lined, invisible side zip under-arm, comes with detachable straps.

Get this seasons must have mullet hem 'Coral Waterfall' dress at rule1store.com

Tamara Bodycon Bandage Dress

http://rule1store.com/

From Victoria Beckham to Reality TV Stars everyone is wearing light & dark monochrome. The use of colour blocking and lines to create illusions is extremely popular this season, with the famous Stella McCartney high-end dresses leading the trend. 

 

DESCRIPTION

The tight fitting 'Tamara' bandage dress

Beige & stone colour with thick black stripes in just the right places to flatter your figure!

This dress will suck you in and show off your curves. Silver zip at back of dress. Named after Tamara Ecclestone, a fan of body con & bandage dresses!

http://rule1store.com/index.php?route=product/product&path=73&product_id=115

*Spotted*

Spotted on TOWIE's Nicola Goodger

Get it here:

http://rule1store.com/index.php?route=product/product&path=73&product_id=115

Reign Of The Heiress

One of our favourites! We liked it so much we're now giving you the choice of 3 colours!

Mauve Peach and Pink!

Description

The Heiress prom dress. Strapless with hand sewn flowers & crystal detailed bust, layered tulle net skirt, wired hem, side zip, fully lined bust cups & detachable straps. Absolutely beautiful!

On Trend!

This summer, a prom dress is just what you need to stay cool while looking fabulous. Flattering cuts, wonderful bright colours and to-die-for crystals make a prom dress from Rule1 an essential summer purchase.

Spotted!

Reality star: Made In Chelsea's Cheska Hull wearing the Heiress dress in peach!

The Heiress peach dress on the catwalk!

Elegance and beauty go hand in hand and the Heiress dress achieves both, effortlessly.

Pink!

Mauve!

Get star style and be the centre of attention in a fabulous Heiress dress from rule1store.com