Tuesday, 30 October 2012

Michelle Heaton in the classic 'Eva'

Michelle Heaton wears Rule1 on the late late show...

Last Friday (27th October) the lovely Michelle Heaton appeared on the Late Late Show - Ireland's biggest TV talk show! We were thrilled to learn that Michelle chose to wear one of our dresses - the nude Eva dress!
Michelle chose this dress to wear to be interviewed by the flagship TV show of RTE because of its classy & flattering design... and we couldn't agree more! We love this length and cut - 'Eva' has princess tailored seams to draw attention to the right places and thick stretch material to hold you in.. if you need it! 

ALMOST SOLD OUT - Limited sizes available...

Eva is £65.00 & available here: http://rule1store.com/eva-nude-pencil-dress

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Massive thank you to  for my gorgeous dress I wore last night on the  

Buy from our eBoutique here: http://rule1store.com/

Thursday, 20 September 2012

Red Hot! Sizzle In Our Eva Dress...

Red Hot

Our Eva pencil dress in Lipstick red...

'If in doubt wear a pencil dress' 

Undoubtedly one of the most versatile pieces to have in your wardrobe! Whether you're a high-powered city gal or socialite cocktail sipper this is the dress for the occasion. 

Feminine and sophisticated, the style is a favourite of Eva Longoria, Kim Kardashian & the signature of Victoria Beckham's VB collection. 

Pencil dresses tend to be extremely figure flattering because of their length and shape. Our Eva dress has princess tailored seams to help create an hour glass figure, with an under the bust seam & two front seams to below the hips. Whether you're petite like Eva or have curves like Kim & Tyra this dress is bound to turn heads & make you feel like a super star! 

LIPSTICK RED available here: http://rule1store.com/eva-red-pencil-dress

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Michelle Heaton Singer & TV personality 'Thank you so much for my red lipstick dress.. It's amazing'

Anna Kelle from MTV's The Valley's 'My lush dress from @Rule1store! Wanting more already.. People loved it. Chic + sexy!' (pic)

Buy from our eBoutique here: http://rule1store.com/eva-red-pencil-dress

We now offer Express Delivery! 

Wednesday, 29 August 2012

Introducing our new optical Illusion Curve dress!

Following in the footsteps of Kate Moss & Stella McCartney, our 'Curve' brings a fresh twist on the classic LBD.

With flesh coloured mesh side panels that cut in at the waist, the dress cleverly creates a curvy 'cola-bottle' figure Kate Moss style!

The dress is made of a soft scuba fabric, with flesh coloured mesh side panels & invisible centre back zip.
Sexy & sophisticated, the 'Curve' is a current hot favourite! 

The 'Curve' illusion dress is £60.00 and is available here: http://rule1store.com/index.php?route=product/product&product_id=139

Wednesday, 15 August 2012

Lauren Loves Our 'Leah' Dress!

Lauren Goodger was spotted out and about last week in her 'Leah' maxi dress from our boutique. Teamed with flat sandals and a large tan bag, Lauren looked effortlessly stylish as she house hunted in Essex!

Happy to receive her dress, & a huge fan of Rule1, Lauren tweeted:

Girls follow  love my new maxi dress and new bits! x

The 'Leah' maxi dress is made of a silky soft stretch fabric, with cross-over top & back. This dress looks great worn casually as day wear or with heels and a sleek 'up-do' for red carpet sophistication.

Photos available from the full article at Daily Mail on-line:


Tuesday, 3 July 2012

Little White Dress

Move Over LBD!

Is white the new black? I know how attached we all are to our LBD's but it's time for a fresh new start for the summer! try out this latest fashion trend: the LWD - also known as the little white dress!
Join the celebs and fashionistas with this years biggest trend and try out a LWD! Don't worry girls, this doesn't mean goodbye to the LBD, the little white dress is just a fun and less gloomy alternative to have in your wardrobe!
Because white is an automatic skin brightener, it works with every type of skin tone. 
Fashion Myth: White will wash me out/make me look pale. This is the exact opposite of the plain truth. Any contrast to stark white will automatically look darker. That's why tans are so accentuated when wearing white!
Want some funk in your little white dress? Add patterns or textures.
Rule 1 Sunset dress is the perfect LWD!


White ribbed 'Sunset' skater dress
The white skater sweetheart neckline dress is a current favourite style among celebs such as Rihanna and The Saturdays.
Our Sunset dress is made of a soft stretch rib fabric with two shoulder straps with silver buckles which cross over at the back.  Easy to wear, loose fitting from under the busy, a flattering & stylish dress that looks great with platform heels and a tan! 


Celeb style!
Wearing the newest fashion trend! and looking amazing!
 From red carpet events to a night out on the town, LWDs are springing up everywhere.
Light, cute and feminine and you can dress it up or down. If there’s one key item to add to your wardrobe this summer it is the LWD

Amy Childs, Chloe Sims, Lauren Pope and Rihanna turning heads in there LWD's

Get celeb style with the Rule 1 Sunset dress! The perfect LWD!

Sunday, 24 June 2012


This Rule 1 Grace Dress is a chic fashion staple for your wardrobe, It's so versatile you could wear this to work or to a wedding. A fabulously elegant design, This bow-embellished jersey dress in a natural hue is the perfect choice for a day through to evening event. Wear yours with neutral platform pumps, a matching leather tote and chic up do for an effortless look with fashionable flair. Or add a splash of colour if you like to be bold!


 Sleeveless soft grey-silver 'Grace' has a huge draped bow across the waist to give an elegant and flattering style. It's design & front seams create a feminine shape with soft fabric so you feel & look amazing!
This classy dress is perfect for a special occasion. Invisible zip in centre of back.
Amy Childs seen wearing a red version of the 'Grace' dress. This dress is on Amy Childs official website called 'verity'.
Get the look at rule1store.com

Monday, 14 May 2012

Celebrity News!

Get the latest celebrity gossip with Rule 1...

Nicola McLean’s exclusive new shoe range with Lemonade!

Cocktail glasses were filled at the Girls’s Day Out event this weekend in Edinburgh where Nicola McClean launched her spectacular shoe range with Lemonade. The range consists of dazzling crystal shoes in a range of colours, crystal sunglasses and crystal flip flops.
The ex glamour model from London was a contestant in the November 2008 edition of ITV's reality TV show I’m a celebrity get me out of here and she joined the Celebrity Big Brother house in January 2012. McClean has taken a positive step in her career into the fashion industry, releasing her ‘bling’ lemonade Spring Summer 2012 collection.

The glamorous range was launched by Nicola herself in the company of Peter Andre who also attended the fabulous GDO Edinburgh show. Huge crowds of fans waited to see the new range, which was an exciting Lemonade surprise for all of those attending. The Nicola McClean Lemonade range was a hot spot all day where you could browse and buy everything with Nicola at your side!

"I love sparkles and bling and I've been wearing Lemonade's crystal shoes on night's out for years, I even wore them in the CBB house!" says Nicola, "but I'm a Mum and I can't be in six inch heels all the time, which is why we came up with this range that includes glam flip flops for the daytime and sparkling heels for night time with everything in classic colours. The sunglasses are really fun and just something a bit different, I love them, they'll look fab glinting in the sunshine on holiday!"

Nicola's shoes and flip flops are available to pre order from www.lovelemonade.com and
www.mrsnicolamclean.com, sunglasses are available to purchase for immediate delivery.
‘Nicola Mclean by Lemonade’ Includes;
Nude Peep Toe Shoes with silver crystallised 6 inch heels - Price £99
Nude Peep Toe Shoes with gold crystallised 6 inch heels - Price £99
Black Peep Toe Shoes with silver crystallised 6 inch heels - Price £99
Black Peep Toe Shoes with gold crystallised 6 inch heels - Price £99
Crystallised Flip Flops available in Pink, Black, White and Beige - Price £25
Crystallised Sunglasses - Price £35 - £45


Amanda Holden wears crystal Encrusted 'Lemonade' shoes for Britain's Got Talent Final!

Rule 1 loves Lemonade! here's some great Rule1 and Lemonade matches!

Rule 1 So summer! Beautiful 'Butterfly' dress... with Nicola Mclean by Lemonade Crystal Sparkle Flip Flops in Gold.

Rule 1 Coral Waterfall dress... with Nicola Mclean by Lemonade Swarovski Crystal Link Sunglasses in Black & Rainbow.

Rule 1 Beautiful dusty pink elegant 'Rose' dress... with Nicola Mclean by Lemonade Crystal Champagne Shoes.

Rule 1 Stunning Summer pencil dress ~ 'Bella'... with Nicola Mclean by Lemonade Suede Crystal Peep Toe Shoes in Nude & Gold.

Rule 1 show stopping 'Millionaire' dress... with Nicola Mclean by Lemonade Suede Crystal Peep Toe Shoes in Black & Silver.

Many more great matches just go to rule1store.com and see the rest of the beautiful dresses!