Wednesday, 11 June 2014

Feel Chic and Classy In Our New Penelope Oyster Lace Dress!

Ladies, we all have that dress in the wardrobe, which we go to for special occasions… and our new Penelope Oyster Lace Dress is just that! Perfect for a wedding, Ascot, Ladies Day… and the list goes on! The oyster coloured dress, with shades of pale pink, is just what every girl needs to feel pretty and on trend as we welcome Summer! While it's pastel shade is sophisticated and chic, the just above-the-knee length of the dress is ideal for women who want to show off their legs, while still keeping it classy! The Penelope Lace Dress will work wonders for your body, pulling you in in all the right places and excentuating the waist. 


Below is a #CustomerPic of a woman who recently wore The Penelope Lace Dress to her son's wedding and looked worked the dress, accessorising it with minimal jewellery, which works well with the elegant dress. She styled the dress with some pale pink stilettos… we LOVE the look and the way it's been put together! 

We recommend pairing The Penelope Oyster Lace Dress with some white lace heels to complete the elegant look. 

To purchase the Penelope Oyster Lace Dress for just £60 click here!

Friday, 6 June 2014

Spring Into Summer In Our New Slick Midi Dresses!

It's no secret that midi dresses are a must have every summer, whether you're going for a casual look for a chilled lunch in the day, or a dressier look in the evening… midi dresses are always the answer to looking both classy and chic!

Everyone's raving on about our 2 latest products, the Sicily Midi Dress and Cadiz Midi Dress, both for just £18! Both dresses offer a sophisticated yet modern feel to the look, being a perfect style for both the younger and older generation. The below-the-knee length adds a sense of class, while perhaps being styled with a tall stiletto would elongate the legs. 

                             Sicily Midi Dress                                Cadiz Midi Dress

Both styles are very similar to what Essex Girl's Sam Faires and Chloe Simms wore, who were recently spotted in midi dresses, looking flawless as always. Sam Faires sported an electric blue aztec print midi-dress, styling it with a chunky gold necklace, creating a contrast of gold with the blue, which worked lovely together. Sam proves that the midi-dress works wonders for women with a curvier figure, while extenuating the hips. Chloe Simms looks classy in a grey monochrome midi-dress, while on TOWIE. The Brunette beauty also pairs the dress with a gold necklace, gold is obviously a popular colour to pair with neutral colours this season!

 Style our Sicily Midi Dress with some chunky stilettos and a some golden accessories to achieve a similar look to Sam Faires.

To purchase your very own Sicily Midi Dress click here and to purchase your own Cadize Midi Dress click here for just £18!


Friday, 16 May 2014

Get Stylish For Summer In Our Elegant Mariposa Butterfly Shift Dress!

It's that time of the year again, that's right… Summer is right around the corner and it's no secret that floral prints and summery tones are being pulled out from the back of the wardrobe, after being hidden back there, waiting to be worn in the warm sunshine.

Who doesn't love to brighten up their wardrobe with colour blocking prints, caramel hi-lights and coral shadows? After all, these complimenting colours work beautifully with a golden bronze tan. Fashion and Beauty blogger (Creator and Owner of Rule1) Alison Kilsby looks chic in our Mariposa Butterfly Shift Dress, currently a very popular style steal, perfect for getting glamorous for a night out or for something a bit more casual, like a Summer Garden Party. Alison styled the dress with a pair of her tallest pale pink stilettos, which adds a more glamorous feel to the look. The Mariposa Butterfly Shift Dress is a semi-fitted shift dress; the shift dress is preferred by lots of women, due to the looser fitting, it tends to be very flattering! 

Butterfly prints have been very popular on the runway throughout Spring/Summer 2014 and Fall 2014, making it's debut on the Shows of Designer's such as Vanessa Bruno and Givenchy, so it's no surprise that it's so popular on the hughstreet this Spring!



Vanessa Bruno Spring/Summer 2014.                                          Givenchy RTW Fall 2014. 

Many stylish celebrities have been spotted wearing the pretty print! Starting off with extremely beautiful Australian Supermodel Miranda Kerr, known for her petite and slender figure. Miranda works the look in a Herve Leger Print Halter Dress, going for a more subtle butterfly pattern. She completes the look by styling the dress with an oversized black coat and colour blocking baby blue heels, a great way to emphasise the summery style. Another high-profile celebrity who seems to love the whole butterfly theme style is Brazillian-American Actress Jordana Brewster, wearing a below-the-kneww skirt, making the look slightly more casual by wearing a Caramel loose tee tucked into the skirt. 


                                                        Courtesy of Fashion Bomb Daily 

Visit our Rule 1 online store to get the popular look and purchase your very own Mariposa Butterfly Shift Dress for just £55!

Wednesday, 7 May 2014

Iggy Gets Classic And Fancy In a 2 Piece Bodycon… Just like our Kristen 2 Piece!

Australian rapper Iggy Azalea, known for her bodacious figure, is Fancy in a modern 2 Piece Bodycon, similar to our Kristen Monochrome 2 Piece Bodycon, selling for just £38… it's a real style steal! 

Iggy shared a snap of her working the black, white and grey 2 Piece (popular neautral colours as we soon approach summer!) on Instagram with over 1.5 million followers, gaining the post a fancy 190,000 likes! 'Azeleans' will be on the hunt for a look just like the female Rapper, and you've found just the place to #GetTheLookForLess at

The 2 Piece Bodycon seems to be a fresh look for the Summer, whether styled with a pair of your highest Stilletos for a night out with your girls, or for a more classic look, perhaps paired with a more sophisticated pastel pink sandal and a bright lip to add a bit of boldness to the look. However you decide to style the 2 Piece, you can be sure that it will work wonders for all body types!

Iggy's not the only celeb rocking the 2 Piece Bodycon… R&B Singing Sensation Jennifer Hudson looks flawless in the 2 Piece while on appearing on The Johnathon Ross Show. Jennifer's short pixie haircut works well with the bodycon, adding more of a focus to the outfit, rather than Jennifer's hair and makeup; while the above-the-knee skirt compliments Hudson's never-ending legs. The 2 Piece Monochrome Bodycon elongates the legs, as shown on both Iggy and Jennifer, who are both around 5 foot 10 inches tall. 

Purchacse your very own Kristen Monochrome 2 Piece Bodycon here for just £38!

Wednesday, 30 April 2014

Spring into Scuba ~ Frankie Loves Amy!

Our popular skater style dress was one of our Christmas best-sellers. This style is so flattering & versatile that women of all ages & sizes snapped it up at the Clothes Show Live in Birmingham in December!

Due to popular demand we added a new bright red and a navy blue - the blue is owned and loved by none other than celebrity Frankie Essex! We caught up with Frankie at the Beauty Show earlier this year where she was busy working on her Frankie E Hair stand. Frankie reiterated how much she loved her Rule1 Amy dress & we couldn't agree more! 

A fab all-round dress - lovely fabric & ideal for day to night wear. We styled it at Rule1 HQ with this designer shoulder bag, I imagine it would look beautiful with a tan in the summer too! This could be your last chance to buy, we have limited sizes left now in each colour, click here to see if we have yours! (NOW £27.00!)