Friday 24 February 2012

-Lauren's Way Launch Event-

SPOTTED Frankie Essex wearing our 'Millionaire' dress. The TOWIE star was snapped outside Lauren's Way in Buckhurst Hill, Essex.

Frankie is flooding the newspapers today wearing our stunning dress! in the 'MIRROR' and 'MAIL online'

Just over a week ago Lauren Goodger was left devastated and in floods of tears after her beauty salon was petrol-bombed just 24 hours after it opened.

But Wednesday night, Lauren was once again back in business as she re-opened her salon. It was a glamorous event and a great success.

Frankie Essex (rocking our millionaire dress) and Georgina Dorsett, raised a glass to Lauren's relaunched business.

For all you FASHIONISTAS...

Rule 1 dresses are becoming a celebrity favourite!!

In our NEW spring collection we have an adaptation of our best selling Millionaire dress!!

The 'Midnight' crystal, capped-sleeve dress is equally eye catching, embellished with grey crystals across the shoulders, a slightly longer length skirt. A sophisticated dress, perfect for a special occasion or glamorous dinner date.

The Midnight has a circular cut-out at the top of the back.

Outshine the stars with this latest look!

Midnight

Visit rule1store.com to get the look!

Dresses by Chi Chi

Tuesday 21 February 2012

Lauren Goodger from 'TOWIE' was featured in 'Closer Magazine' wearing our Millionaire dress! This months best seller.

The 'Millionaire' dress was also worn by the beautiful Steph on ITV1's hit tv show 'TAKE ME OUT'

Millionaire

Show-stopping LBD with cut-out back & hand-sewn crystal embellished detail. Crystals trail across the shoulders and down the ¾ length sleeves to elbows, making you look and feel like a million dollars.