Tuesday, 24 April 2012

Tamara Bodycon Bandage Dress

From Victoria Beckham to Reality TV Stars everyone is wearing light & dark monochrome. The use of colour blocking and lines to create illusions is extremely popular this season, with the famous Stella McCartney high-end dresses leading the trend.

DESCRIPTION

The tight fitting 'Tamara' bandage dress

Beige & stone colour with thick black stripes in just the right places to flatter your figure!

This dress will suck you in and show off your curves. Silver zip at back of dress. Named after Tamara Ecclestone, a fan of body con & bandage dresses!

http://rule1store.com/index.php?route=product/product&path=73&product_id=115

*Spotted*

Spotted on TOWIE's Nicola Goodger

Get it here:

http://rule1store.com/index.php?route=product/product&path=73&product_id=115

Thursday, 5 April 2012

Reign Of The Heiress

One of our favourites! We liked it so much we're now giving you the choice of 3 colours!

Mauve Peach and Pink!

Description

The Heiress prom dress. Strapless with hand sewn flowers & crystal detailed bust, layered tulle net skirt, wired hem, side zip, fully lined bust cups & detachable straps. Absolutely beautiful!

On Trend!

This summer, a prom dress is just what you need to stay cool while looking fabulous. Flattering cuts, wonderful bright colours and to-die-for crystals make a prom dress from Rule1 an essential summer purchase.

Spotted!

Reality star: Made In Chelsea's Cheska Hull wearing the Heiress dress in peach!

The Heiress peach dress on the catwalk!

Elegance and beauty go hand in hand and the Heiress dress achieves both, effortlessly.

Pink!

Mauve!

Get star style and be the centre of attention in a fabulous Heiress dress from rule1store.com

Friday, 16 March 2012

New sophisticated Bella dress

One dress for all occasions!

*On Trend*

Nude colours are a must this season! From catwalk to latest celebrity fashion straight to your wardrobe.

Nude hue is one of the best in a colour palette because of its versatility. It can be combined with everything and never looks vulgar or plain. There is something about this colour that makes it so unique…

Pencil dresses were also in most of the designers 2012 fashion week collections! Who would have thought the fashion of the 1920's-40's would make a comeback in the 21st century? But style doesn't lie, as brands such as Chanel, Burberry, Dolce & Gabbana and Marc Jacobs rock the classic look.

*Spotted*

Spotted on Frankie Essex filming for Series 5 of TOWIE!

http://rule1store.com/index.php?route=product/product&path=73&product_id=107

Get inspired from Chanel's 2012 collection.

Description

Stunning Summer pencil dress ~ 'Bella'

A most flattering fitted shape, this gorgeous dress is a versatile stone colour, has an invisible zip in the centre of the back, capped sleeves and ruched fabric to the left side. The fabric is soft, good quality & has a slight stretch to it.

Pair with your favourite heels, add a suit jacket & wear to work, or pashmina & fascinator and you're ready for ladies day!

Work Wear!

paparazzi cameras have spotted stars dressed in classic classy outfits that can be a source of inspiration for your everyday work wear. The Bella dress is the perfect example of this !

left to right: Isla Fisher, Amber Heard, and Kim Kardashian (photo credit: peoplestyle.com)

Glam It Up!

Stars have also been spotted on the red carpet wearing this classic versatile pencil style dress! so add some heals and accessories and your ready to party! Don't miss out on the latest trend!!

Beyonce Knowles glowed on the red carpet wearing an Antonio Berardi pencil dress

Kylie Jenner at the premiere of The Hunger Games.

The youngest sister in the Kardashian clan, who was dressed in a cream dress with cut-out panelling.

Lauren Conrad in a Rebecca Minkoff "Claudia" pencil dress

The Bella dress for every occasion!... a must have for any wardrobe!

Get the look and check out the other gorgeous dresses at rule1store.com

Thursday, 1 March 2012

**Just In**

Admirer

Contrast Lace 'Admirer' Dress in the style of

Cheryl Cole

Why not up the style stakes in this sexy Emilio Pucci replica lace dress number

as seen on Cheryl Cole. An ultimate stand out piece.

Dark pink & lace 'Admirer' dress in the style of Cheryl Cole.

Beautiful long sleeves, a mix of stretch fabric and lace. Gathered on the left side on front and back.

V-cut at the back. Body is fully lined under lace. A very pretty dress!

An ideal statement frock for working this season’s romantic inspired trend.

Cheryl Cole was spotted on the set of her first major movie role in What To Expect When You're Expecting. The 28-year-old star was spotted on the set, showing off her figure in a tight black Emilio Pucci lace dress and sky-high heels as she made her way to film her first scenes.

This celebrity lace contrast dress was first seen on the runway and then on Cheryl Cole - order yours now at rule1store.com as this dress is going to be a huge hit!

Friday, 24 February 2012

-Lauren's Way Launch Event-

SPOTTED Frankie Essex wearing our 'Millionaire' dress. The TOWIE star was snapped outside Lauren's Way in Buckhurst Hill, Essex.

Frankie is flooding the newspapers today wearing our stunning dress! in the 'MIRROR' and 'MAIL online'

Just over a week ago Lauren Goodger was left devastated and in floods of tears after her beauty salon was petrol-bombed just 24 hours after it opened.

But Wednesday night, Lauren was once again back in business as she re-opened her salon. It was a glamorous event and a great success.

Frankie Essex (rocking our millionaire dress) and Georgina Dorsett, raised a glass to Lauren's relaunched business.

For all you FASHIONISTAS...

Rule 1 dresses are becoming a celebrity favourite!!

In our NEW spring collection we have an adaptation of our best selling Millionaire dress!!

The 'Midnight' crystal, capped-sleeve dress is equally eye catching, embellished with grey crystals across the shoulders, a slightly longer length skirt. A sophisticated dress, perfect for a special occasion or glamorous dinner date.

The Midnight has a circular cut-out at the top of the back.

Outshine the stars with this latest look!

Midnight

Visit rule1store.com to get the look!

Dresses by Chi Chi

Tuesday, 21 February 2012

Lauren Goodger from 'TOWIE' was featured in 'Closer Magazine' wearing our Millionaire dress! This months best seller.

The 'Millionaire' dress was also worn by the beautiful Steph on ITV1's hit tv show 'TAKE ME OUT'

Millionaire

Show-stopping LBD with cut-out back & hand-sewn crystal embellished detail. Crystals trail across the shoulders and down the ¾ length sleeves to elbows, making you look and feel like a million dollars.