Feel Chic and Classy In Our New Penelope Oyster Lace Dress!

Ladies, we all have that dress in the wardrobe, which we go to for special occasions… and our new Penelope Oyster Lace Dress is just that! Perfect for a wedding, Ascot, Ladies Day… and the list goes on! The oyster coloured dress, with shades of pale pink, is just what every girl needs to feel pretty and on trend as we welcome Summer! While it's pastel shade is sophisticated and chic, the just above-the-knee length of the dress is ideal for women who want to show off their legs, while still keeping it classy! The Penelope Lace Dress will work wonders for your body, pulling you in in all the right places and excentuating the waist. 


                                              

Below is a #CustomerPic of a woman who recently wore The Penelope Lace Dress to her son's wedding and looked worked the dress, accessorising it with minimal jewellery, which works well with the elegant dress. She styled the dress with some pale pink stilettos… we LOVE the look and the way it's been put together! 

We recommend pairing The Penelope Oyster Lace Dress with some white lace heels to complete the elegant look. 

To purchase the Penelope Oyster Lace Dress for just £60 click here!

Spring Into Summer In Our New Slick Midi Dresses!

It's no secret that midi dresses are a must have every summer, whether you're going for a casual look for a chilled lunch in the day, or a dressier look in the evening… midi dresses are always the answer to looking both classy and chic!

Everyone's raving on about our 2 latest products, the Sicily Midi Dress and Cadiz Midi Dress, both for just £18! Both dresses offer a sophisticated yet modern feel to the look, being a perfect style for both the younger and older generation. The below-the-knee length adds a sense of class, while perhaps being styled with a tall stiletto would elongate the legs. 

                                   
                             Sicily Midi Dress                                Cadiz Midi Dress


Both styles are very similar to what Essex Girl's Sam Faires and Chloe Simms wore, who were recently spotted in midi dresses, looking flawless as always. Sam Faires sported an electric blue aztec print midi-dress, styling it with a chunky gold necklace, creating a contrast of gold with the blue, which worked lovely together. Sam proves that the midi-dress works wonders for women with a curvier figure, while extenuating the hips. Chloe Simms looks classy in a grey monochrome midi-dress, while on TOWIE. The Brunette beauty also pairs the dress with a gold necklace, gold is obviously a popular colour to pair with neutral colours this season!

 Style our Sicily Midi Dress with some chunky stilettos and a some golden accessories to achieve a similar look to Sam Faires.

To purchase your very own Sicily Midi Dress click here and to purchase your own Cadize Midi Dress click here for just £18!

                                                                      

Get Stylish For Summer In Our Elegant Mariposa Butterfly Shift Dress!

It's that time of the year again, that's right… Summer is right around the corner and it's no secret that floral prints and summery tones are being pulled out from the back of the wardrobe, after being hidden back there, waiting to be worn in the warm sunshine.

Who doesn't love to brighten up their wardrobe with colour blocking prints, caramel hi-lights and coral shadows? After all, these complimenting colours work beautifully with a golden bronze tan. Fashion and Beauty blogger (Creator and Owner of Rule1) Alison Kilsby looks chic in our Mariposa Butterfly Shift Dress, currently a very popular style steal, perfect for getting glamorous for a night out or for something a bit more casual, like a Summer Garden Party. Alison styled the dress with a pair of her tallest pale pink stilettos, which adds a more glamorous feel to the look. The Mariposa Butterfly Shift Dress is a semi-fitted shift dress; the shift dress is preferred by lots of women, due to the looser fitting, it tends to be very flattering! 

Butterfly prints have been very popular on the runway throughout Spring/Summer 2014 and Fall 2014, making it's debut on the Shows of Designer's such as Vanessa Bruno and Givenchy, so it's no surprise that it's so popular on the hughstreet this Spring!
   

                             











                                    






Vanessa Bruno Spring/Summer 2014.                                          Givenchy RTW Fall 2014. 

Many stylish celebrities have been spotted wearing the pretty print! Starting off with extremely beautiful Australian Supermodel Miranda Kerr, known for her petite and slender figure. Miranda works the look in a Herve Leger Print Halter Dress, going for a more subtle butterfly pattern. She completes the look by styling the dress with an oversized black coat and colour blocking baby blue heels, a great way to emphasise the summery style. Another high-profile celebrity who seems to love the whole butterfly theme style is Brazillian-American Actress Jordana Brewster, wearing a below-the-kneww skirt, making the look slightly more casual by wearing a Caramel loose tee tucked into the skirt. 

                                 

                

                                                        Courtesy of Fashion Bomb Daily 

Visit our Rule 1 online store to get the popular look and purchase your very own Mariposa Butterfly Shift Dress for just £55!

Iggy Gets Classic And Fancy In a 2 Piece Bodycon… Just like our Kristen 2 Piece!

Australian rapper Iggy Azalea, known for her bodacious figure, is Fancy in a modern 2 Piece Bodycon, similar to our Kristen Monochrome 2 Piece Bodycon, selling for just £38… it's a real style steal! 

Iggy shared a snap of her working the black, white and grey 2 Piece (popular neautral colours as we soon approach summer!) on Instagram with over 1.5 million followers, gaining the post a fancy 190,000 likes! 'Azeleans' will be on the hunt for a look just like the female Rapper, and you've found just the place to #GetTheLookForLess at http://rule1store.com/all-dresses/Kristen-Monochrome-2-Piece-Boydcon. 

(Courtesy of Instagram - @thenewclassic)

The 2 Piece Bodycon seems to be a fresh look for the Summer, whether styled with a pair of your highest Stilletos for a night out with your girls, or for a more classic look, perhaps paired with a more sophisticated pastel pink sandal and a bright lip to add a bit of boldness to the look. However you decide to style the 2 Piece, you can be sure that it will work wonders for all body types!

Iggy's not the only celeb rocking the 2 Piece Bodycon… R&B Singing Sensation Jennifer Hudson looks flawless in the 2 Piece while on appearing on The Johnathon Ross Show. Jennifer's short pixie haircut works well with the bodycon, adding more of a focus to the outfit, rather than Jennifer's hair and makeup; while the above-the-knee skirt compliments Hudson's never-ending legs. The 2 Piece Monochrome Bodycon elongates the legs, as shown on both Iggy and Jennifer, who are both around 5 foot 10 inches tall. 

Purchacse your very own Kristen Monochrome 2 Piece Bodycon here for just £38!

Spring into Scuba ~ Frankie Loves Amy!

Our popular skater style dress was one of our Christmas best-sellers. This style is so flattering & versatile that women of all ages & sizes snapped it up at the Clothes Show Live in Birmingham in December!

Due to popular demand we added a new bright red and a navy blue - the blue is owned and loved by none other than celebrity Frankie Essex! We caught up with Frankie at the Beauty Show earlier this year where she was busy working on her Frankie E Hair stand. Frankie reiterated how much she loved her Rule1 Amy dress & we couldn't agree more! 

A fab all-round dress - lovely fabric & ideal for day to night wear. We styled it at Rule1 HQ with this designer shoulder bag, I imagine it would look beautiful with a tan in the summer too! This could be your last chance to buy, we have limited sizes left now in each colour, click here to see if we have yours! (NOW £27.00!) 

 

Girl On Fire

Remember our classy beige Bella pencil dress worn by Frankie Essex? It's BACK in a sizzling shade of red! The FLAME dress is a deep red that cuts the most flattering shape whatever your figure...

Red Pencil dress from: Rule1store.com

Fashion & Beauty Blogger Kayleigh Johnson shares the love on her new Flame! 

RULE1 - "They’re a fab clothing website that offers a range of glamorous and affordable clothing. They've also had a few celebs spotted wearing their clothes and have been featured in some glossy magazines - how cool? In the photos above I’m wearing their Flame Pencil Dress* which is just perfect in so many ways. Firstly, it’s very classy and ladylike. Secondly, it fits like a glove and thirdly it’s very well made and exceptionally comfortable. As soon as I popped it on, I instantly loved it. The material has quite a lot of stretch in it meaning it hugs my figure nicely without being too clingy and restrictive. The shape of the dress is very flattering too as the ‘ruched’ style across the front really emphasises the smallest part of my waist and the fitted knee length shape means it’s elegant and ladylike yet glamorous at the same time."

Read the full review on Couture Girl:

http://x-couturegirl-x.blogspot.co.uk/

Red Flame Pencil Dress

SHOP OUR FLAME DRESS HERE: 

http://rule1store.com/red-flame-pencil-dress

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Michelle Heaton in the classic 'Eva'

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Michelle Heaton wears Rule1 on the late late show...

Last Friday (27th October) the lovely Michelle Heaton appeared on the Late Late Show - Ireland's biggest TV talk show! We were thrilled to learn that Michelle chose to wear one of our dresses - the nude Eva dress!

Photo taken from the Daily Mail on-line, see the full article here:
http://www.dailymail.co.uk/tvshowbiz/article-2225306/Michelle-Heaton-shares-biggest-fears-battle-beat-cancer.html

Michelle chose this dress to wear to be interviewed by the flagship TV show of RTE because of its classy & flattering design... and we couldn't agree more! We love this length and cut - 'Eva' has princess tailored seams to draw attention to the right places and thick stretch material to hold you in.. if you need it! 

ALMOST SOLD OUT - Limited sizes available...

Eva is £65.00 & available here: http://rule1store.com/eva-nude-pencil-dress

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michelle heaton ‏@wonderwomanshel

Massive thank you to @Rule1Store for my gorgeous dress I wore last night on the #latelate @RTELateLateShowpic.twitter.com/Guu5MWQV

Buy from our eBoutique here: http://rule1store.com/

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Red Hot! Sizzle In Our Eva Dress...

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Red Hot

Our Eva pencil dress in Lipstick red...

'If in doubt wear a pencil dress' 

Undoubtedly one of the most versatile pieces to have in your wardrobe! Whether you're a high-powered city gal or socialite cocktail sipper this is the dress for the occasion. 

Feminine and sophisticated, the style is a favourite of Eva Longoria, Kim Kardashian & the signature of Victoria Beckham's VB collection. 

Pencil dresses tend to be extremely figure flattering because of their length and shape. Our Eva dress has princess tailored seams to help create an hour glass figure, with an under the bust seam & two front seams to below the hips. Whether you're petite like Eva or have curves like Kim & Tyra this dress is bound to turn heads & make you feel like a super star! 

LIPSTICK RED available here: http://rule1store.com/eva-red-pencil-dress

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Michelle Heaton Singer & TV personality 'Thank you so much for my red lipstick dress.. It's amazing'

Anna Kelle from MTV's The Valley's 'My lush dress from @Rule1store! Wanting more already.. People loved it. Chic + sexy!' (pic)

Buy from our eBoutique here: http://rule1store.com/eva-red-pencil-dress

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We now offer Express Delivery! 

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Introducing our new optical Illusion Curve dress!

Following in the footsteps of Kate Moss & Stella McCartney, our 'Curve' brings a fresh twist on the classic LBD.

With flesh coloured mesh side panels that cut in at the waist, the dress cleverly creates a curvy 'cola-bottle' figure Kate Moss style!

The dress is made of a soft scuba fabric, with flesh coloured mesh side panels & invisible centre back zip.

Sexy & sophisticated, the 'Curve' is a current hot favourite! 

The 'Curve' illusion dress is £60.00 and is available here: http://rule1store.com/index.php?route=product/product&product_id=139

Lauren Loves Our 'Leah' Dress!

Lauren Goodger was spotted out and about last week in her 'Leah' maxi dress from our boutique. Teamed with flat sandals and a large tan bag, Lauren looked effortlessly stylish as she house hunted in Essex!

Happy to receive her dress, & a huge fan of Rule1, Lauren tweeted:

Lauren_TOWIE♥ ‏@LaurenGoodger

Girls follow @Rule1Store love my new maxi dress and new bits!#FF x

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The 'Leah' maxi dress is made of a silky soft stretch fabric, with cross-over top & back. This dress looks great worn casually as day wear or with heels and a sleek 'up-do' for red carpet sophistication.

The 'Leah' maxi is available here at £55.00 http://rule1store.com/index.php?route=product/product&path=77&product_id=131

Photos available from the full article at Daily Mail on-line:
http://www.dailymail.co.uk/tvshowbiz/article-2184961/TOWIEs-Lauren-Goodger-goes-house-hunting--stop-Jermain-Defoes-700k-flat.html

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Little White Dress

Move Over LBD!

Is white the new black? I know how attached we all are to our LBD's but it's time for a fresh new start for the summer! try out this latest fashion trend: the LWD - also known as the little white dress!

Join the celebs and fashionistas with this years biggest trend and try out a LWD! Don't worry girls, this doesn't mean goodbye to the LBD, the little white dress is just a fun and less gloomy alternative to have in your wardrobe!

Because white is an automatic skin brightener, it works with every type of skin tone. 

Fashion Myth: White will wash me out/make me look pale. This is the exact opposite of the plain truth. Any contrast to stark white will automatically look darker. That's why tans are so accentuated when wearing white!

Want some funk in your little white dress? Add patterns or textures.

Rule 1 Sunset dress is the perfect LWD!

Sunset

White ribbed 'Sunset' skater dress

The white skater sweetheart neckline dress is a current favourite style among celebs such as Rihanna and The Saturdays.

Our Sunset dress is made of a soft stretch rib fabric with two shoulder straps with silver buckles which cross over at the back.  Easy to wear, loose fitting from under the busy, a flattering & stylish dress that looks great with platform heels and a tan! 

Spotted!

Celeb style!

Wearing the newest fashion trend! and looking amazing!

 From red carpet events to a night out on the town, LWDs are springing up everywhere.

Light, cute and feminine and you can dress it up or down. If there’s one key item to add to your wardrobe this summer it is the LWD

Amy Childs, Chloe Sims, Lauren Pope and Rihanna turning heads in there LWD's

Get celeb style with the Rule 1 Sunset dress! The perfect LWD!

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